Facebook Timeline is a topic that has been covered a lot online since it was first introduced. Now that businesses have had time to think up ways of using it and displaying their company history. Lets take a look at some examples. Looking at how businesses large and small may take advantage of this great new feature.
Pinterest – The photo sharing website where users can categorise images into groups or ‘pinboards’ that has taken off in the United States is quickly gaining a following here in the UK. It is reported as surpassing LinkedIn to be the third largest social network in the country; although the networks cater for different demographics. So what is Pinterest and should we be paying attention?
You may have noticed that on each of my posts I now have a ‘Pin this’ button. The Pinterest equivalent to the Facebook’s share button. Only on a trial basis mind you. I believe that the next few months will decide Interests rise or fall. Pinterest allows users to categorise its pictures into different areas, For example, you could save ideas for an upcoming project in one, and create a birthday wish list with another. Popular ‘Pins’ Appear on the homepage of the website, allowing images to spread very quickly. Images can be embedded on websites, or shared outside of Pinterest, on Facebook or Twitter.
Google has a UK market share of over 90% according to many. But it has had a tough time breaking into the social network scene for some time now (see this now outdated infographic). Its launch of Google+ last year was its biggest and by far most convincing attempt at a social network platform yet. Built specifically to steal the show from Facebook. Although the initial take up was quick, here in the UK at least, many of those that did sign up rarely use it and many Google+ accounts stand empty. I have personally used Google+ and I would like to see it take off. But I have been wondering for quite some time if Google will at some point push harder to break into the market. The platform works well and when connected to the giants other services it would be very difficult to beat. We were all wondering if we would see Google+ rise to fame rapidly, it didn’t… here is what I believe Google is trying to achieve and the reason why we are still to see it take off.
Last Friday I attended the excellent Brighton Search Engine Optimisation Conference. I was glad to hear that the majority of people feel that online marketing in general is going the same way, now more than ever social media and direct online engagement needs to be at the top of the list for anyone looking to make an online presence. Both Representatives from Google and Bing answered some of the audiences questions.
Here are the main two things is took away from the conference